London, United Kingdom – 30
January 2020 — Blippar,
the leading Augmented Reality platform, has today named Keith Curtin
as Chief Commercial Officer for the US.

Curtin is widely regarded as one of the
industry’s leading influencers in augmented reality, virtual
reality and mixed reality, and was ranked #1 on Onayltica’s Top 100
Brands & Influencers in Augmented Reality.

He started his AR career at Blippar in 2013
and then led the US commercial business for Zappar in North America
before founding his own consultancy firm, See Digital. Curtin has
consulted with hundreds of Fortune 1000 global brands to help them
develop and execute their first augmented reality and mixed reality
campaigns, including P&G, Coca-Cola, Pepsico, Nestle, Disney,
LVMH, Diageo and Kellogg’s.

He will now be responsible for driving
commercial growth in the US for Blippar’s AR creation and
publishing platform, Blippbuilder; which enables brands, educators
and individuals globally to create and publish their own AR
experiences easily and efficiently.

Commenting
on his appointment, Curtin said: “Blippar has become a global
leader and pioneer in AR that spans across advertising, retail, FMCG,
healthcare, education and content creation tools for the next
generation of digital engagement. As we gear up for our next phase of
growth, I’m thrilled to be returning to the company and look
forward to moving our business and the AR ecosystem to the next
level.”

Blippar’s CEO, Faisal Galaria, commented:
“I’m delighted to welcome Keith back to Blippar. His experience
in the AR space is unprecedented. He helped Blippar scale through
several early phases of its growth lifecycle and was instrumental in
educating global brands about how to use pioneering AR in their
campaigns. Blippar remains the pre-eminent brand in the industry and
with Keith onboard we are building a truly world-class team to
deliver our ambitious growth plans as the market for AR becomes
increasingly mature.”

Blippar is a leading
technology company that specializes in augmented reality (AR)
creation and publishing with no coding skills required. By harnessing
the power of its technology and data, Blippar’s mission is to make
AR easy to create and accessible for everyone.

Since launching in
the UK in 2011, Blippar’s technology has been used by world-leading
brands such as PepsiCo, Porsche, Pearson, Burberry, Cadbury, L’Oréal,
GSK, Rugby World Cup and Procter & Gamble to create exciting and
award-winning experiences which deepen consumer engagement. To learn
more, visit https://www.blippar.com.